Elif Esra AYDIN, a graduate student in the Department of Neuromarketing, successfully defended her thesis and earned the right to become a scientific expert. We hope that the study titled "The Role of Neuromarketing in City Marketing: The Samsun Example," whose advisor was Prof. Dr. Yetkin BULUT and whose jury included Assoc. Prof. Dr. Zuhal ÇİLİNGİR ÜK, a faculty member of OMÜ Tourism Faculty, and Prof. Dr. Hüseyin ŞENKAYAS, a faculty member of Aydın Adnan Menderes University's Faculty of Economics and Administrative Sciences, will contribute to the academic literature.